Dell the world’s leading manufacturers of IT products and solutions, on the 24th in Zhongguancun e world, unveiled its channel system in the high-end retail store “Dell Experience Center”. The e-world “Dell Experience Center” is Dell’s first experience store and its commitment to provide consumers with an interactive shopping experience, regularly carry out the theme of the salon to allow more users to participate in interactive, focus on the user to create Dell IT ecosystems and increase exchange of the latest IT technology applications stylish place.
The new opening museum experience as a high-end retail stores in the Dell channel system to supplement its high-end retail end of the blank, to further improve the system of channels of Dell in the Chinese market. According to Dell marketing person Yang Qin, in the year 2012, Dell will set up a number of museum experience in the developed cities, with quality of products and services leading brand experience and regular theme of interaction, continuous provide consumers with Dell’s unique experience of IT spending.
To create an immersive and enjoyable experience atmosphere, in addition to traditional exhibition Products show in the Dell experience the museum, specifically set up a typical IT application environments for consumers such as home entertainment, mobile applications, fashion and leisure scene , so that users can integrate into the comfortable and elegant environment bond with the actual environment in which to use and experience, which also fits the transformation of Dell has stressed the need to “end-to-end IT solutions.
Yang Qin said when asked about the 2012 Dell work direction, “This year we will regard XPS high-end series as leading to promote the brand strategy, regard the promote young consumers as the mail part, combined with the XPS high-end audio and video entertainment experience, so that consumers recognize a brand new Dell brand image. ”
Turning to the regional market, Yang Qin added: “in the city of the T1-T3 lines, Dell’s marketing efforts will be in the high-end products such as XPS series. T4-T6 level market, Dell will base on market demand to mail sell Inspiron series whose price is alightly lower, but overall, the direction of a large pointing is to the high-end series “.
It is reported that in the end of May, Dell will be held in the experience of the museum for the first time users and interactive activities - “the soul of the horizon ? - 2012 Dell Photographic Art Salon”, which Will bring together professional photographers, creative designers and ordinary photographers and special guests will share with you a creative photography tips and photography experience, and work to show the exchange. Addition, Dell will organize popular topics of the music producer, Art Appreciation theme Sharon, Dell museum experience for consumers and cultural exchanges, sharing of IT applications to facilitate the joy of fashion landmark.